Reliance Consumer Products Partners with Chaudhary Group to Launch Campa in Nepal

Kathmandu – Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods (FMCG) arm of Reliance Industries Ltd, has entered the Nepalese market by launching the iconic Indian soft drink brand Campa in partnership with Nepal’s leading business house, Chaudhary Group (CG).
The launch marks RCPL’s official entry into Nepal, expanding its regional footprint and reaffirming its long-term commitment to the country. Campa, a heritage brand acquired by RCPL in 2022 and relaunched in India in 2023, has been successfully revived and is now positioned as a strong player in the soft drink industry. It is also a sponsor of the Indian Premier League (IPL).
“We are thrilled to enter the Nepal market with our brand Campa in association with our esteemed partner Chaudhary Group,” said Ketan Mody, Executive Director of RCPL. “We’re investing for the long-term and see great potential for accelerated growth in the region. Campa is more than a beverage — it’s a symbol of perseverance and ambition that resonates with today’s youth.”
Nirvana Chaudhary, Managing Director of Chaudhary Group, welcomed the collaboration. “We are proud to partner with Reliance Consumer Products to bring Campa to Nepal. This partnership reflects our dedication to offering high-quality, heritage-rooted beverage choices to Nepalese consumers. With our strong distribution network and local market expertise, we aim to make Campa a household name in Nepal,” he said.
Campa is already present in Gulf countries and now aims to tap into Nepal’s growing beverage market. The product rollout will be supported by Chaudhary Group’s manufacturing and distribution infrastructure in Nepal.
The Campa portfolio in Nepal will initially include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost, and Campa Energy Berry Kick. The brand will feature refreshed red, purple, and gold packaging, and products will be competitively priced. A 250ml Campa soft drink will cost NRs. 30, while the Campa Energy 250ml variant will be available at NRs. 40.
Campa aims to appeal to a new generation of consumers with its nostalgic value, bold flavors, and messaging centered on grit and determination.