Omoda and Jaecoo Announce Partnership as ‘Driven By’ Sponsor for Nepal Premier League Season 2

Kathmandu – Omoda and Jaecoo, two globally emerging premium automobile brands, have officially teamed up as the ‘Driven By’ partner for Season 2 of the Nepal Premier League (NPL), one of Nepal’s biggest franchise cricket tournaments. The partnership aims to strengthen their association with the Nepali sports and youth community while supporting the growth of professional cricket in Nepal.

Under this agreement, Omoda and Jaecoo have announced an exciting reward for players and cricket fans alike. The standout player of the tournament, recognized as the ‘Man of the Tournament’, will be awarded a premium car from the brand. This prestigious prize is expected to boost competitive spirit among players and add more enthusiasm to the championship. Notably, the company had also been a ‘Driven By’ co-sponsor during NPL Season 1, and this continued collaboration reflects the trust and shared values between the league and the automobile brand.

Both Omoda and Jaecoo, along with NPL organizers, stated that this partnership is rooted in their shared vision of promoting high performance, dedication, and innovation. They believe that cricket is not just a sport but a platform that brings together passion, resilience, and a drive for excellence, qualities that align perfectly with the brand identity of Omoda and Jaecoo.

Gaurav Sharada, Director of SPG Automobiles Pvt. Ltd., the authorized distributor of Omoda and Jaecoo in Nepal, said that the brand stands for excitement, performance, and excellence. “These values naturally connect with Nepali cricket and its passionate supporters. Through this partnership, we want to nurture the energy and enthusiasm of Nepali youth and inspire them to stay actively engaged with sports,” he shared.

As the ‘Driven By’ partner for NPL Season 2, Omoda and Jaecoo are planning several engaging activities throughout the tournament. These will include interactive fan engagement zones, thrilling brand showcases, and exclusive displays of their latest vehicle lineup. The company aims to enhance the overall experience for spectators, both in stadiums and across digital platforms, by bringing innovation, style, and premium automotive culture to the cricketing environment.

NPL Season 2 is expected to attract massive viewership and participation from domestic cricket stars, international players, and a passionate audience. With Omoda and Jaecoo’s involvement, the league is expected to set a new benchmark in terms of presentation, entertainment, and rewards.