Khadlaj Perfumes Makes Elegant Entry into Nepalese Market via INA Center
Kathmandu – The scent of luxury has officially arrived in Nepal, as Khadlaj Perfumes — a globally recognized name in affordable premium fragrances — launched its exclusive range through INA Center Nepal Pvt. Ltd. The grand unveiling was held in Kathmandu on July 13, marking a major milestone in Nepal’s beauty and retail landscape.
The event was inaugurated by Rajesh Kaji Shrestha, President of the International Chamber of Commerce, Nepal, who lit the ceremonial lamp, symbolizing the beginning of a new chapter for fragrance lovers in the country.
Khadlaj, known for blending tradition with innovation, brings a wide selection of perfumes crafted with high-quality ingredients and elegant design, offering luxury at accessible prices. This marks the brand’s first foray into the Nepali market, opening new avenues for fragrance enthusiasts seeking both sophistication and value.
Asif Mohammed, Managing Director of Khadlaj Perfumes, attended the launch and shared the brand’s story from its roots in the Middle East to its growing global presence. He emphasized Khadlaj’s commitment to quality and its strategic partnership with INA Center to cater to the tastes and preferences of Nepali consumers.
Uddhab Bartaula, Managing Director of INA Center, expressed confidence in the brand’s future in Nepal. “Khadlaj Perfumes are not only affordable but truly captivating. We’re excited to introduce a brand that combines luxury with accessibility. We believe it will quickly become a household name in Nepal.”
The launch attracted a vibrant mix of business leaders, influencers, celebrities, and beauty industry professionals, creating an immersive experience of scent exploration and networking.
INA Center extended gratitude to all attendees, media representatives, and stakeholders for their enthusiastic support. With this launch, INA Center reinforces its commitment to introducing world-class fragrance brands to Nepal, enriching the local market with elegance, innovation, and affordability.
