J\&Co Launches Flagship Store in Kathmandu, Introducing Emporio Armani and Relaunching Bally in Nepal

Kathmandu – Kathmandu has welcomed a new chapter in luxury fashion with the grand opening of J\&Co’s flagship store in Durbarmarg. The premier Nepali luxury retailer officially introduced the Italian fashion powerhouse Emporio Armani to the country for the first time, while also celebrating the much-anticipated return of Swiss luxury brand Bally to the local market.
The store was inaugurated by industrialist Rajendra Khetan and Aaira Jhunjhunwala, representing a blend of established business leadership and emerging fashion influence. Their presence highlighted the growing significance of luxury retail in Nepal’s evolving consumer landscape.
Located in the heart of the capital, the new store reflects J\&Co’s commitment to offering internationally acclaimed brands to Nepal’s style-conscious clientele. Designed with a sleek, contemporary aesthetic, the boutique promises a refined and immersive shopping experience.
“This expansion marks a new chapter in Nepal’s fashion evolution,” said Pankaj Jhunjhunwala, Managing Director of J\&Co. “Emporio Armani brings its signature sophistication and urban elegance, while Bally returns with renewed vigor—melding its Swiss heritage with progressive design. We’re proud to bring these globally celebrated brands under one roof in Nepal.”
Emporio Armani enters the Nepali market with a curated collection that emphasizes Italian minimalism and modern elegance, aimed at young consumers who appreciate timeless style. Bally’s relaunch, on the other hand, showcases a revitalized identity that fuses its traditional craftsmanship with contemporary design sensibilities.
The launch event drew significant attention from figures across Nepal’s fashion, business, and lifestyle sectors, reinforcing J\&Co’s status as a leading force in the country’s premium retail scene.
J\&Co continues to raise the bar in Nepal’s luxury retail space, offering high-end fashion, watches, and lifestyle products from some of the world’s most prestigious brands. With its latest expansion, the company is reaffirming its vision of making global luxury accessible to Nepali consumers.