India’s No. 1 Audio Brand boAt Officially Lands in Nepal with Game-Changing Nirvana Series!

Kathmandu – India’s leading audio wearables brand, boAt, has officially announced its entry into the Nepali market, marking a significant milestone in its global expansion journey.

Although boAt has already had a strong presence in Nepal, the brand has now formally introduced its premium ‘Nirvana’ series, featuring high-performance earphones and earbuds equipped with Active Noise Cancellation (ANC) technology. These products are now available across major online and offline retail platforms throughout Nepal.

In just a few years since entering the country, boAt has secured a spot among the top three audio wearable brands in Nepal, reflecting its growing popularity and consumer trust. Its rapid rise has been fueled by a blend of cutting-edge technology, stylish design, and affordable pricing that appeals strongly to Nepal’s tech-savvy and youth-driven demographic.

The brand is distributed nationwide by TeleTalk Pvt. Ltd., a subsidiary of Ramesh Corp. TeleTalk has been playing a key role in Nepal’s digital and consumer electronics transformation, helping deliver innovative tech products through a robust distribution network and strategic global partnerships.

boAt’s Co-founder and Chief Marketing Officer, Aman Gupta, expressed enthusiasm about the launch, saying, “Nepal has always held a special place for us. We’re thrilled to officially mark our presence in this vibrant, fast-growing market. The response from Nepali consumers has been incredibly encouraging, and with the Nirvana series, we reaffirm our commitment to delivering high-quality, design-focused audio experiences that match today’s lifestyle needs.”

TeleTalk’s Executive Director, Prateek Jalan, echoed this sentiment, stating, “With this official announcement, boAt is set to double down on its commitment to Nepal. We will continue introducing more lifestyle-oriented audio and wearable products to deepen our connection with our rapidly growing fanbase here.”

boAt’s impressive growth in India has mirrored its success in Nepal. The company continues to thrive on innovation, design excellence, and community engagement, which are driving its expansion both regionally and globally.

The brand operates under Imagine Marketing Limited (IML), a company registered in India that offers a wide portfolio of products under the boAt brand, including audio devices, wearables, and charging solutions. boAt was recognized as India’s number one personal audio brand in 2024 in terms of both value and volume, according to a Redseer report.

boAt’s product line is crafted to cater to digitally savvy, lifestyle-conscious consumers, with features like Qualcomm-powered devices and Dolby-enabled audio. The company is backed by investors including South Lake Investment Ltd. (a Warburg Pincus affiliate), Qualcomm Ventures, and Fireside Ventures Investment Fund I, underscoring its strong financial and strategic foundation.