Gorkha Brewery and Pathao Launch Nepal’s First Responsible Drinking Campaign with Ride-Hailing Partnership
Kathmandu – In a groundbreaking move to promote safer roads and a more mindful drinking culture, Gorkha Brewery has teamed up with Pathao, Nepal’s leading ride-hailing platform, to launch the “Drink Responsibly” campaign across the Kathmandu Valley.
This marks Nepal’s first-ever collaboration between a brewery and a ride-hailing service, setting a new precedent in the country’s approach to responsible drinking and road safety. The initiative aims to encourage consumers to opt for safe transportation options rather than getting behind the wheel after drinking, tackling drunk driving through practical, on-the-ground solutions.
“This campaign is more than just a message – it’s a step toward building awareness and shifting mindsets,” said Rojan Amatya, Marketing Director at Gorkha Brewery. “It reflects our strong commitment to social responsibility and the power of local partnerships to create real impact.”
The campaign aligns with Gorkha Brewery’s global commitment to “Together Towards Zero and Beyond”, a sustainability and responsibility agenda focused on reducing harmful drinking, promoting health and safety, and fostering meaningful community engagement.
Driving Real Change Through Local Collaboration
By joining forces, Gorkha Brewery and Pathao hope to not only raise awareness about the dangers of drunk driving but also offer a practical alternative, safe, accessible transportation at the tap of a button. The campaign will feature a series of on-ground activations, digital awareness efforts, and ride discount incentives for consumers traveling to or from nightlife zones across the valley.
This bold initiative serves as a model for how private sector collaboration can drive social change in Nepal. It highlights the importance of innovative partnerships in addressing long-standing issues like road safety, particularly during peak social seasons when alcohol consumption is high.
About Gorkha Brewery
Gorkha Brewery is one of Nepal’s leading beverage companies, known for its premium beer brands and longstanding commitment to quality, sustainability, and community values.
About Pathao Nepal Pathao is the country’s largest digital mobility platform, offering ride-sharing, food delivery, and courier services, and has become a household name for safe and convenient urban transportation.
