Aston Martin Aramco launches first co-branded phone with realme

Kathmandu – Aston Martin Aramco Formula One Team has entered into a multi-year licensing partnership with global smartphone brand realme, marking the beginning of a new collaboration aimed at merging high-performance technology with premium design. The partnership officially began with the launch of the first co-branded device, the realme GT 7 Dream Edition, on May 27.

As part of realme’s flagship GT series, the GT 7 Dream Edition reflects both brands’ shared focus on innovation and precision. The device features advanced performance capabilities and integrates Aston Martin Aramco’s iconic team logo into its design, making it a symbolic blend of racing heritage and mobile technology.

realme, which currently has a global user base of over 200 million, has rapidly grown into one of the most prominent names in the smartphone industry. Known for its “make it real” brand philosophy, the company aims to bring bold design and high-end specifications to younger users worldwide.

Through this partnership, realme and Aston Martin Aramco plan to release two co-branded smartphone models each year. These upcoming models are expected to combine ultra-fast performance with distinctive aesthetics that draw inspiration from motorsport engineering and automotive luxury.

Sky Li, CEO of realme, described the collaboration as a significant milestone in the company’s journey toward pushing the limits of mobile innovation. He emphasized that only the most refined products would carry the symbolic “scarab wings,” referencing the Aston Martin Aramco emblem. He added that the new alliance would help deliver unique craftsmanship and striking designs to global consumers.

Matt Chapman, Head of Licensing and Merchandise at Aston Martin Aramco Formula One Team, expressed enthusiasm for the partnership, noting that the GT 7 Dream Edition is a strong representation of what both brands stand for: performance and innovation. He highlighted plans to build on the collaboration with future releases that will continue to blend mobile technology with the spirit of motorsport.

The GT 7 Dream Edition marks the beginning of a broader strategy to bridge the gap between luxury automotive branding and consumer tech, with both companies committed to delivering premium experiences through their joint efforts.